B2B ACCOUNT-BASED MARKETING PLAYBOOK

This Playbook is designed to help B2B marketers understand the necessity of having a digital approach in order to jump start and optimize ABM, understand how to identify audiences effectively and execute ABM in the digital marketplace with the goal of continued adoption. With the right information and appropriate tools, ABM can be effective for B2B marketers looking to gain quality leads, loyal customers and grow their businesses.
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